Bullet Boy Marketing Campaign

Bullet Boy is a low budget, independent feature helmed by first-time feature director Saul Dibb.

Bullet Boy is a specialised film - its naturalistic representation of characters, time and place, and the use of authentic locations and language have drawn comparisons with milestone British films including Ken Loach's Kes (1969) and Horace Ove's Pressure (1975). This take on contemporary urban life offered a unique selling point for the film, and gave the distributor some confidence that the film would receive exceptional reviews.

The film stars UK rapper Ashley Walters as Ricky.

 aw the potential of the film in the wider market beyond the arthouse, especially with a young black audience drawn by the presence of Ashley Walters (of So Solid Crew, here making his big screen debut) to seek out the film in key urban multiplex sites.