Producer Unit System 1931-1940

Central producer still maintained high degree of control over all of the film production at a given studio, but it was difficult to keep tabs on the growing number of films. It is also difficult for central producer to be an “expert” in every genre.
Various studios’ central producers began assigning assistants to take over a degree of control over smaller groups of film.
Specialisation increased, different directors under central producer specialised in various genres of films.

The Impact This Had On Old Hollywood (Audience).

- They are only able to make one genre not giving them a lot of choice to choose from thus making the films were very predictable. (You knew what you were going to get when you went to watch them), It was easy to decide on a film as there was not a lot of films to choose from (range).
There was possible shortcuts in the making of films which therefore meant many films could be made, however this did not mean that the films were made to a good standard as they were specialist in doing what they did making them able to make a film quicker.

(Industry)

- There was a higher work load and this meant for longer contracts as many films were made throughout the year, this meant that the cast and crew of the film became specialist at what they were doing as they did the same type of film over and over again.

push marketing

trailer
http://www.youtube.com/watch?v=EgB70STcqSw

PUSH DVD cover analysis

  

• font of the film title is similar to a computer malfunction which suggests sci fi
• the stance of the main characters suggest a action along with the flying cars and fire in the background 
• the review at the bottom brings in both audiences of  x men and trainspotting and gives the genre of this film comparing it to similar films
• The actress dakota fanning is a child star who has grown up with the audiences.
• The actor Chris Evans is most known for fantastic four and the new film captain America which are both sci fi

DVD Cover Analysis

- The Departed is promoted through both stars and genre.

- The Genre of the film is a Thriller and Crime, we get a sense that the film is a thriller through the colours that have been used and also through the emotions in which are be portrayed on the characters faces.

- The Actors in which are present in the film play are major part in promoting it as they are very well known actors 'Leonardo Dicaprio', 'Matt Damon', 'Jack Nicholson' and 'Mark Wahlberg'.  This is the reason for putting these actors on the cover because when people see that these people are present in the film then they will want to go and watch it.

http://www.youtube.com/watch?v=SGWvwjZ0eDc

http://www.movieposterdb.com/movie/0407887/The-Departed.html

The trailer also shows the genre of the film as it shows that it is action packed and also very thrilling to watch, however the actors will do the best part of promoting the film and in the trailer they have made sure that the main characters are present in all of the scenes in which are showed.

Top 20

Released	Film Name	Total Box Office
1	2009	Avatar	$760,507,625
2	1997	Titanic	$600,788,188
3	2008	The Dark Knight	$533,345,358
4	1977	Star Wars Ep. IV: A New Hope	$460,998,007
5	2004	Shrek 2	$441,226,247
6	1982	ET: The Extra-Terrestrial	$435,110,554
7	1999	Star Wars Ep. I: The Phantom Menace	$431,088,297
8	2006	Pirates of the Caribbean: Dead Man's Chest	$423,315,812
9	2010	Toy Story 3	$415,004,880
10	1994	The Lion King	$414,548,100
11	2002	Spider-Man	$403,706,375
12	2009	Transformers: Revenge of the Fallen	$402,111,870
13	2005	Star Wars Ep. III: Revenge of the Sith	$380,270,577
14	2011	Harry Potter and the Deathly Hallows: Part II	$379,750,747
15	2003	The Lord of the Rings: The Return of the King	$377,027,325
16	2004	Spider-Man 2	$373,524,485
17	2004	The Passion of the Christ	$370,782,930
18	1993	Jurassic Park	$357,067,947
19	2011	Transformers: Dark of the Moon	$352,358,779
20	2002	The Lord of the Rings: The Two Towers	$341,784,377

Top 20 Film/Genres Of All Time

	Genres:

Movies	Total Gross	Average Gross	Market Share
1	Comedy	1,702	$44,337,313,991	$26,050,126	23.87%
2	Adventure	486	$36,810,703,839	$75,742,189	19.82%
3	Drama	2,999	$32,812,108,205	$10,941,016	17.66%
4	Action	542	$31,201,880,009	$57,568,044	16.80%
5	Thriller/Suspense	532	$14,706,824,063	$27,644,406	7.92%
6	Romantic Comedy	391	$11,036,373,758	$28,226,020	5.94%
7	Horror	314	$8,891,060,303	$28,315,479	4.79%
8	Documentary	1,007	$2,041,972,499	$2,027,778	1.10%
9	Musical	108	$1,701,738,412	$15,756,837	0.92%
10	Black Comedy	81	$754,265,908	$9,311,925	0.41%
11	Western	36	$684,819,328	$19,022,759	0.37%
12	Concert/Performance	39	$291,933,629	$7,485,478	0.16%
13	Multiple Genres	18	$6,382,316	$354,573	0.00%
14	Genre Unknown	5	$1,685,983	$337,197	0.00%

Genre Marketing

Genre Elements
- Horror/Thriller you are able to tell this through the use of fonts and colours on the advertisement.
- The use of the dark colours also give us an indication of the genre of the film.
- The person on the cover of the poster face expressions also shows us that it maybe and Action/Thriller as he looks angry.
 

Research on Studios of Old Hollywood

Twentieth Century Fox:


20th Century Fox's most popular film franchises include Avatar, Star Wars, Ice Age, Garfield, Alvin and the Chipmunks, X-Men, Die Hard, Alien, Speed, Revenge of the Nerds, Planet of the Apes, Home Alone, Dr. Dolittle, Night at the Museum, Predator, Diary of a Wimpy Kid, and The Chronicles of Narnia (which was previously distributed by Walt Disney Pictures), The Beach ,plus famous TV shows such as The Simpsons, Family Guy, and American Dad!.

Some of the most famous actors to come out of this studio were Shirley Temple, who was 20th Century Fox's first film star, Betty Grable, Gene Tierney, Marilyn Monroe and Jayne Mansfield. The studio also contracted the first African-American cinema star Dorothy Dandridge.

20th Century Fox are still around today and are in the process of making a few films such as Alvin and the Chipmunks which is to be released in 12/16/2011 and Whats your number which is to be released on 9/30/2011.